I market luxury property in Abu Dhabi.
Eight launch campaigns: brand, media, creative, end to end.
I also build the software they run on.
THE WORK
Eight folders.
Three years of launches, and the systems underneath them.
CLICK A FOLDER TO OPEN IT
THE STACK
The tools, and the ones I build with.
Twenty-eight of them, in daily use.
PROOF
Numbers that survive a check.
WORKED
WITH
ABOUT
Ali Lotfy
I am a marketing manager working in luxury residential property in Abu Dhabi and Dubai.
Twelve years in marketing, six of them in UAE property. I have built the marketing function from nothing twice — once alone, once with a team.
Launch campaigns end to end: performance media and CRM, brand and creative production, film, PR, events and outdoor.
Most marketing teams brief that work out. I run it in-house,
and I build the systems it runs on.Marketing that can build is marketing that can move.
